Tuscan mania, meow
May 12th, 2009 by

OK. Things are really starting to get out of hand. Everywhere you look, products are called Tuscan. It’s as if you slap the label on something and it instantly sells. I’m not sure exactly when this started happening but it was going on long before the book “Under a Tuscan Sun” started selling and was eventually made into a movie.

Tuscan lemonade??

Tuscan lemonade??

Each year it seems to get crazier and crazier. While driving on Route 93 north near Boston the other day, I saw a billboard for Smirnoff’s Tuscan Lemonade . It claims to be flavored with real Limoncello, but Limoncello comes from southern Italy, not Tuscany.

Not even that exaggeration prepared me for the TV commercial I saw last night. They’re now marketing Tuscan food for cats. You heard right: Fancy Feasts is selling a Tuscan recipe line for your feline friend. I have to wonder if in this economy, poor old folks are chasing it down with a Tuscan Lemonade.

(© 2009 Mark Micheli)

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